Insights

Useful thinking for people building.

Notes on custom software, artificial intelligence and the choices behind durable digital work.

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Data · 8 min read

What good data foundations make possible

The work behind faster, clearer decisions across a growing business.

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Product · 7 min read

The quiet power of a well-shaped product roadmap

How to make a roadmap a decision-making tool rather than a list of promises.

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Generative AI · 8 min read

Building AI products people can trust

A practical guide to choosing useful problems, grounding data and human oversight when building AI products.

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